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  • DataTrak Health Club Management Software
    ABC Fitness Solutions

    Centralize all your data in one secure database that is accessible from the internet
    Put an end to data corruption! Database maintenance and redundant back-ups are provided automatically
    Get continuous development for new product features and updates, with no additional add-on fees

    ABC Fitness Solutions
    Sponsored by: ABC Fitness Solutions
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  • Customer Retention in the Fitness Industry: It Matters
    Keepme.ai

    So, you’ve got the fitness company of your dreams. You’ve pushed through hours of conceptualising your brand and business model, creating the best facilities, hiring the best employees. You’ve even been successful at getting customers in the door. All the hard work is over now, right?

    Wrong. The key to real, sustained success in the fitness industry is not member attraction, but member retention. This article will explore why this is the case, why it’s not necessarily easy to achieve a healthy membership retention rate, and why you should make improving membership retention a top priority, starting right now.

    The importance of retention
    You probably don’t need to look at your bank book to know that a strong membership base is really important for any health and fitness business. However, if you do, you’re likely to see that membership fees account for around 80% of overall revenue, as Helen Watts discovere...

    Keepme.ai

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