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Featured Products (2) 

  • IGNITE
    ABC Fitness Solutions

    ABC IGNITE redefines how fitness operators and members interact with technology to reach their respective goals. The flexible, scalable and intuitive club management solution has all of the tools gym owners and operators need to accelerate business performance, operate efficiently and deliver 360° member experiences. Reduce the cost of managing disparate systems, empower your teams, and tackle all of the ‘jobs to be done’ in your club with a modern new solution from ABC, a consistent and dedicated partner to gyms and health clubs for over 40 years.

    IGNITE
    Sponsored by: ABC Fitness Solutions
  • Performance Plus Treadmill
    Matrix Fitness

    The Performance Plus Treadmill sets a new standard with a shock-absorbing slat-belt and a high-efficiency drive that make even the most intense runs feel comfortable, solid and smooth, lasting up to 100,000 miles in the most intense environments. Despite this incredible evolution of technology, service and maintenance have never been easier.

    Performance Plus Treadmill
    Sponsored by: Matrix Fitness
Selected Products (1) 

  • Customer Retention in the Fitness Industry: It Matters
    Keepme.ai

    So, you’ve got the fitness company of your dreams. You’ve pushed through hours of conceptualising your brand and business model, creating the best facilities, hiring the best employees. You’ve even been successful at getting customers in the door. All the hard work is over now, right?

    Wrong. The key to real, sustained success in the fitness industry is not member attraction, but member retention. This article will explore why this is the case, why it’s not necessarily easy to achieve a healthy membership retention rate, and why you should make improving membership retention a top priority, starting right now.

    The importance of retention
    You probably don’t need to look at your bank book to know that a strong membership base is really important for any health and fitness business. However, if you do, you’re likely to see that membership fees account for around 80% of overall revenue, as Helen Watts discovere...

    Keepme.ai

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